12th August 2022
Each year, on the second Saturday in August, Red Nose Australia holds its national fundraising campaign “Red Nose Day”.
Red Nose Day is major fundraising and awareness campaign to raise money for Sudden Infant Death Syndrome (SIDS). It’s a day when the community comes together by wearing red noses and acting silly to raise money for a good cause.
Since it first began in 1988, the “funds raised on Red Nose Day have resulted in an incredible 85 per cent reduction in sudden infant deaths. That’s 11,357 babies saved and counting.” (Source : Rednoseday.org.au)
What is Sudden Infant Death Syndrome (SIDS)?
SIDS is the sudden, unexplained death of an infant younger than one year old. It usually occurs during sleep.
6 evidence-based steps all parents can take to reduce the risk of their baby dying in their sleep
- Sleep baby on the back from birth
- Sleep baby with head and face uncovered
- Keep baby smoke free before and after birth
- Provide a safe sleeping environment night and day
- Sleep baby in their own safe sleeping place in the same room as an adult care-giver for the first 6 – 12 months
- Breastfeed baby if you can
“By choosing to fundraise on Red Nose Day, you will be making a profound difference for Aussie families and helping to protect little lives. Funds raised support lifesaving education and safe pregnancy programs, free 24/7 counselling and bereavement support services for families, and allow for greater investment in vital research.” (Source : Rednoseday.org.au)
Support families. Fund research. Save little lives.